Our next event - August 26 - Be HeardTM Professional Series
Co-Sponsored with AIGA - American Institute of Graphic Arts Atlanta Chapter
Building Your Brand the Whole Brain Way: how to get business and creative teams to collaborate with left and right brain thinking
What if your business management team could think more like your creative team by tapping into right brain imagination... and your creative team could think more like your business team by tapping into left brain logic?
It's happening more and more often in companies today. And this kind of cross-functional thinking and collaboration is generating remarkable business results.
Our panel of experts will address the challenges they've faced in aiming for this standard of collaboration between creative and management teams. They'll also offer insights into the conditions and processes that support a whole brain approach to branding.
Moderator:
Jeff Cohen, Vice President and General Manager Specialty Lenses, CIBA Vision (A Novartis Company)
Panelists:
- Stephen Beshara, Senior Vice President, Chief Branding Officer at TurboChef
- Moira Cullen, Design Director, Coca-Cola North America
- Sylvie Hamel, Manager UPS Brand Management
- Kit Hughes, Interactive Art Director at Philips Design
Sponsored by:
Chapter Membership: We're Reaching New Highs!
Our chapter membership has reached an all-time record! In mid-June, our membership stands at 326, reflecting a steady rise in 2008. Thanks to all the new members and returning members who are keeping us strong.
Let's keep the momentum going. Encourage a co-worker or friend to join. For more information visit www.iabc.com/join.
Special Offer: September is Membership Month
Tell everyone! September 2008 is an IABC Worldwide Membership Month!
IABC/Atlanta Be Heard Professional Series
Don't miss out ... be a part of our 2008 Be HeardTM Professional Series luncheons! These monthly programs cover a broad range of issues representing the greatest challenges and opportunities for communicators today. So get involved and Be Heard!
IABC/Atlanta
IABC/Atlanta is a local chapter of the International Association of Business Communicators, headquartered in San Francisco, California. We represent approximately 300 professional communicators in the metropolitan Atlanta area.
More >