Communities tend to reject companies that bring a perceived negative wealth affect. This means that they are going to strongly oppose any company that seems to be taking away the little that they think they have. Whether it is true or not, in many cases, is strongly contested.

The reality is that it may not be the case that they are draining resources, but if it is perceived, then the community is going to take that stance.

The business wishing to do business within a given community must understand their constituents and learn to deliver what they believe to be valuable to them. If the business ignores the needs of the community, they will be perceived as leaches, or pirates within that community.

This image of taking over the community is most felt in the cities were there is high crime, low employment, and a poor initial economic environment. If business were to move into that community, it would be seen as an invasion, although the company may have some much needed resources that would benefit that community.

Companies who have a vested interest in the maintenance of a community will be seen as partners to that community. It is the job of the company to make sure that they are seen as partners and not poachers.

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